Instagram is dead.
Our relationship with Instagram started a long time back. For some reason, our
followers have stalled in numbers over the past few years. It’s stuck at
around 22xx for the longest time.
Despite having 2218 followers as of today, our interactions have been minimal.
Engagement rates are at an all-time low with no push from Instagram.
Time to abandon ship?
The latest video we posted has an ‘extensive’ 248 accounts reached, of
which 234 are followers and only 14 non-followers. For the record, we had 5
likes for the video.
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At this point, you may think that the video is uninteresting, hence the
low view and like counts. Well, we did an experiment and posted the same video
on TikTok.
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Within the same time frame, we had over 21K views, 1,109 Likes, 652 Forwards
and 238 viewers who decided to put the video in their favourite folder. At the
same time, we gained an additional 20 followers and increased our reach to
2691 followers.
This experiment showed two things
1) Instagram is not going to push your videos unless you pay for them.
2) Organic Growth in Tiktok is possible if the content is good.
Our foray into Tiktok has been just over a year, and in terms of engagement
and reach, it has extended beyond Instagram by miles.
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Moreover, TikTok has Capcut, a video editor that makes editing video a breeze.
It also allows longer video format than Instagram, allowing creators to
develop interesting reels. On the other hand, Instagram in build editor is
chunky and difficult to use. At the same time, Instagram allegedly puts videos
using Capcut editor on low priority and only boosts in-house edited videos.
This severely reduces the creativity of creators.
Tools such as TikTok Shop also help creators can use to monetize the channel
in Tiktok. Despite the number of years in the market, monetisation of
Instagram is non-existent.
With better reach, better engagement and even payment for your work, TikTok
ticks the right boxes for us. On the other hand, Instagram algorithms mean you
have to pay to play. It does not make sense to create to support the platform
for free and, at the same time, pay to get noticed.
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Sorry Instagram, if you keep up your gatekeeping, your time may be
up soon.
