With the September showers in full swing, now is the time to be purchasing those all-important outerwear bits for the season ahead. Iconic Swedish childrenswear brand Polarn O. Pyret has little ones ready for the damper days ahead, with the arrival of its award-winning outerwear range. Jam-packed with seasonal prints and new autumnal shades, they will be wrapped up and ready to go in no time, whatever the weather!
AW fashion by Polarn O. Pyret
So, what’s new for 2022?! Back for another season, the Waterproof Kids Shell Jacket is the brand’s bestselling jacket, and for good reason! The classic coat is highly durable and breathable, 100% waterproof, and will also protect from the wind. Bursting with features such as the fleece-lined elasticated cuffs and a storm flap, this coat can quite literally handle whatever life throws at it, whether that be adventures in the playground or woodland trails at the weekend!
Now available in an array of gorgeous trend lead colours; including Brown, Purple, Pink and an olive Green, there is something for everyone. Fear not, the classics, Navy and Black are back too!
Keeping little ones truly co-ordinated, the seasonal tones are also launching across the matching Waterproof Fleece Jackets, which can either be worn alone, or seamlessly poppered into the Shell Jacket to provide an extra layer of warmth (and to turn the jacket into the only coat you need all year).
Made from 100% recycled materials, the fleece jacket is waterproof, making it ideal for light showers, whilst still being breathable and warm – perfect for everyday wear and outside adventures. As well as seasonal colours, it’s also available in a vibrant leopard print for a limited time, for the wildest members of the family!
When a lighter waterproof is needed, the scaled-back version of the wind and waterproof shell jacket is ideal, available for AW22 in a stunning ditsy floral print, as well as a blue dino design. Super lightweight, this jacket is sure to be the perfect saviour when the heavens open! With an eco-friendly BIONIC-FINISH® ECO water repellence, it is 100% waterproof, keeping little ones totally dry for rainy day play!
New for this season the Kids Back Packs come in matching seasonal prints.
The bags are super durable, made with wipe-clean material and have a functional water repellent finish. The planet-friendly bags are made with recycled PET plastic bottles rescued from landfill, they also feature padded shoulder straps for comfort, several pockets with zip closures and a chest strap for extra stability.
What’s more, the POP Flexisize Jacket is back for another season. Truly reflecting the brand’s commitment to sustainability, this genius garment literally grows with little ones; with a cleverly designed buttonhole elastic on the inside of the sleeves, it means the jacket length can be extended by 1.5 sizes, allowing parents to buy their child’s current size and adjust the sleeve length as they grow.
When it’s time for the garment to be handed down, simply adjust it back again.
Top off the look
To top off the look little ones will love the brand’s range of iconic striped beanies, snoods, gloves, mittens and thermals, they also add the warmth factor! Available in a wide range of seasonal tones and fabrics, there’s something for everyone!
Passionate about the circular fashion model, POP guarantee that each item of clothing will last a minimum of three children, so parents can rest assured that this gorgeous outerwear can be handed down for generations!
POP Outerwear is a true investment for families, as they can use ‘PO.P Repairs’ – a free service that will fix zips and broken poppers, however old the garment, firmly cementing the brands unrivalled commitment to the planet.
Even better, once little ones have outgrown their outerwear, they can sell it back to the brand using the unique second-hand service, which will accept returned outerwear in exchange for POP vouchers to spend on new styles (no matter how long ago you bought it!)
Sponsored content in collaboration with Polarn O. Pyret.